CONSULS Book List - 58 Records in List ------------ List Last Updated on : Tue Jun 29, 2010 11:47

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  1. Kelley, Larry D., 1955- ADVERTISING ACCOUNT PLANNING : A PRACTICAL GUIDE / LARRY D. KELLEY AND DONALD W. JUGENHEIMER. Armonk, N.Y. : M.E. Sharpe, c2006.
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  2. Belch, George E. (George Edward), 1951- ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / GEORGE E. BELCH & MICHAEL A. BELCH. Boston : McGraw-Hill Irwin, c2009.
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  3. Moriarty, Sandra E. (Sandra Ernst). ADVERTISING : PRINCIPLES & PRACTICE / SANDRA MORIARTY, NANCY MITCHELL, WILLIAM WELLS. Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.
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  4. Hovland, Roxanne. ADVERTISING, SOCIETY, AND CONSUMER CULTURE / BY ROXANNE HOVLAND AND JOYCE M. WOLBURG M. Armonk, N.Y. : M.E. Sharpe, 2010.
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  5. Altstiel, Tom. ADVERTISING STRATEGY : CREATIVE TACTICS FROM THE OUTSIDE/IN / TOM ALTSTIEL, JEAN GROW. Thousand Oaks, Calif. : Sage Publications, c2006.
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  6. Coltri, Laurie S. ALTERNATIVE DISPUTE RESOLUTION : A CONFLICT DIAGNOSIS APPROACH / LAURIE S. COLTRI. Boston : Prentice Hall, c2010.
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  7. Chatterjee, C. (Charles). ALTERNATIVE DISPUTE RESOLUTION : A PRACTICAL GUIDE / C. CHATTERJEE AND A. LEFCOVITCH. London ; New York : Routledge, 2008.
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  8. ALTERNATIVE DISPUTE RESOLUTION CLIENT STRATEGIES : LEADING LAWYERS ON PREPARING FOR ARBITRATION AND MEDIATION, RESOLVING DISPUTES AND ESTABLISHING BEST PRACTICES FOR SUCCESS. [Boston] : Aspatore Books, 2007.
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  9. THE ARTS, AUDIO VISUAL TECHNOLOGY & COMMUNICATIONS [VIDEORECORDING] / PETE SAFRAN, PRODUCER/DIRECTOR. Lawrenceville, NJ : Cambridge Educational, c2004.
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  10. AVOIDING COMMUNICATION : SHYNESS, RETICENCE, AND COMMUNICATION APPREHENSION / EDITED BY JOHN A. DALY ... [ET AL.]. Cresskill, NJ : Hampton Press, c2009.
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  11. Duck, Steve. THE BASICS OF COMMUNICATION : A RELATIONAL PERSPECTIVE / STEVE DUCK, DAVID T. MCMAHAN. Thousand Oaks, Calif. : Sage, c2009.
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  12. BILL MOYERS JOURNAL [VIDEORECORDING] : SCREENWRITER DAVID SIMON / PRODUCERS, GAIL ABLOW ... [ET AL.] ; DIRECTED BY KEN DIEGO, WAYNE PALMER. Princeton, NJ : Films for the Humanities & Sciences, 2009.
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  13. Orlik, Peter B. BROADCAST/BROADBAND COPYWRITING / PETER B. ORLIK. Boston : Allyn & Bacon, c2010.
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  14. Hutt, Michael D. BUSINESS MARKETING MANAGEMENT : B2B / MICHAEL D. HUTT, THOMAS W. SPEH. Mason, OH : South-Western, Cengage Learning, c2010.
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  15. CASE STUDIES IN ORGANIZATIONAL COMMUNICATION : ETHICAL PERSPECTIVES AND PRACTICES / EDITED BY STEVE MAY. Thousand Oaks, Calif. : Sage Publications, c2006.
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  16. Goodwin, Robin, 1964- CHANGING RELATIONS : ACHIEVING INTIMACY IN A TIME OF SOCIAL TRANSITION / ROBIN GOODWIN. Cambridge ; New York : Cambridge University Press, 2009.
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  17. Bird, Drayton. COMMONSENSE DIRECT & DIGITAL MARKETING / DRAYTON BIRD. London ; Philadelphia : Kogan Page, 2007.
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  18. Clampitt, Phillip G. COMMUNICATING FOR MANAGERIAL EFFECTIVENESS : PROBLEMS, STRATEGIES, SOLUTIONS / PHILLIP G. CLAMPITT. Los Angeles : Sage, c2010.
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  19. COMMUNICATION ETHICS: BETWEEN COSMOPOLITANISM AND PROVINCIALITY / EDITED BY KATHLEEN GLENISTER ROBERTS AND RONALD C. ARNETT. New York : P. Lang, c2008.
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  20. Arnett, Ronald C., 1952- COMMUNICATION ETHICS LITERACY : DIALOGUE AND DIFFERENCE / RONALD C. ARNETT, JANIE M. HARDEN FRITZ, LEEANNE M. BELL. Los Angeles : Sage Publications, c2009.
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  21. Jeong, Ho-Won. CONFLICT MANAGEMENT AND RESOLUTION : AN INTRODUCTION / HO-WON JEONG. London ; New York : Routledge, 2010.
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  22. Arens, William F. CONTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS / WILLIAM F. ARENS, MICHAEL F. WEIGOLD, CHRISTIAN ARENS. Boston : McGraw-Hill Irwin, c2011.
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  23. Kurtz, David L. CONTEMPORARY MARKETING / DAVID L. KURTZ. Mason, OH : South-Western, Cengage Learning, c2011, c2008.
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  24. DISCONNECTED: A MONTH WITHOUT COMPUTERS. Films Media Group, 2009.
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  25. McCreadie, Marsha, 1943- DOCUMENTARY SUPERSTARS : HOW TODAY'S FILMMAKERS ARE REINVENTING THE FORM / MARSHA MCCREADIE. New York, NY : Allworth Press, c2008.
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  26. Strauss, Judy. E-MARKETING / JUDY STRAUSS, RAYMOND FROST. Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.
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  27. Wurtzler, Steve J. ELECTRIC SOUNDS : TECHNOLOGICAL CHANGE AND THE RISE OF CORPORATE MASS MEDIA / STEVE J. WURTZLER. New York : Columbia University Press, c2007.
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  28. Roberts-Miller, Patricia, 1959- FANATICAL SCHEMES : PROSLAVERY RHETORIC AND THE TRAGEDY OF CONSENSUS / PATRICIA ROBERTS-MILLER. Tuscaloosa : University of Alabama Press, c2009.
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  29. Rosenshine, Allen. FUNNY BUSINESS : MOGULS, MOBSTERS, MEGASTARS, AND THE MAD, MAD WORLD OF THE AD GAME / ALLEN ROSENSHINE. New York : Beaufort Books : Distributed by Midpoint Trade Books, c2006.
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  30. Angell, Robert. GETTING INTO FILMS & TELEVISION / ROBERT ANGELL ; FOREWORD BY DAVID PUTTNAM. Oxford : How To Books, 2004.
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  31. Harvey, Bob, 1947 Oct. 11- HOW TO MAKE YOUR OWN VIDEO OR SHORT FILM : ALL YOU NEED TO KNOW TO MAKE YOUR IDEAS SHINE / BOB HARVEY. Oxford : How To Books, c2008.
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  32. Kirkpatrick, Jerry. IN DEFENSE OF ADVERTISING : ARGUMENTS FROM REASON, ETHICAL EGOISM, AND LAISSEZ- FAIRE CAPITALISM / JERRY KIRKPATRICK. Claremont, Calif. : TLJ Books, c2007.
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  33. INDIGENOUS PEOPLES AND THE LAW : COMPARATIVE AND CRITICAL PERSPECTIVES / EDITED BY BENJAMIN J. RICHARDSON, SHIN IMAI AND KENT MCNEIL. Oxford ; Portland, Or. : Hart, 2009.
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  34. Neuliep, James William, 1957- INTERCULTURAL COMMUNICATION : A CONTEXTUAL APPROACH / JAMES W. NEULIEP. Los Angeles : Sage, c2009.
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  35. INTERNATIONAL NEWS REPORTING : FRONTLINES AND DEADLINES / EDITED BY JOHN OWEN AND HEATHER PURDEY. Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2009.
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  36. Orbe, Mark P. INTERRACIAL COMMUNICATION : THEORY INTO PRACTICE / MARK P. ORBE, TINA M. HARRIS. Los Angeles : SAGE Publications, c2008.
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  37. LANGUAGE AWARENESS : READINGS FOR COLLEGE WRITERS / [EDITED BY] PAUL ESCHHOLZ, ALFRED ROSA, VIRGINIA CLARK. Boston : Bedford/St. Martin's c2009.
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  38. Barrett, Deborah, 1949- LEADERSHIP COMMUNICATION / DEBORAH J. BARRETT. New York : McGraw-Hill Irwin, c2011.
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  39. Livermore, David A., 1967- LEADING WITH CULTURAL INTELLIGENCE : THE NEW SECRET TO SUCCESS / DAVID LIVERMORE ; FOREWORD BY SOON ANG AND LINN VAN DYNE. New York : American Management Association, c2010.
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  40. MARKETING RESEARCH / DAVID AAKER ... [ET AL.]. Hoboken : John Wiley, 2010.
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  41. MEDIA WITNESSING : TESTIMONY IN THE AGE OF MASS COMMUNICATION / EDITED BY PAUL FROSH AND AMIT PINCHEVSKI. Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
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  42. Golann, Dwight. MEDIATING LEGAL DISPUTES : EFFECTIVE STRATEGIES FOR NEUTRALS AND ADVOCATES / DWIGHT GOLANN. Chicago : ABA Section of Dispute Resolution, c2009.
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  43. Boserup, Hans, 1947- MEDIATION : SIX WAYS IN SEVEN DAYS : SPECIAL PART OF THE MEDIATION PROCESS / HANS BOSERUP. Copenhagen : DJF Pub., 2007.
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  44. Fox, Stephen R. THE MIRROR MAKERS : A HISTORY OF AMERICAN ADVERTISING AND ITS CREATORS / STEPHEN FOX. Urbana : University of Illinois Press, 1997.
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  45. Bivins, Thomas H. (Thomas Harvey), 1947- MIXED MEDIA : MORAL DISTINCTIONS IN ADVERTISING, PUBLIC RELATIONS, AND JOURNALISM / THOMAS BIVINS. New York : Routledge, 2009.
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  46. NORMATIVE THEORIES OF THE MEDIA : JOURNALISM IN DEMOCRATIC SOCIETIES / CLIFFORD G. CHRISTIANS ... [ET AL.]. Urbana : University of Illinois Press, c2009.
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  47. Papa, Michael J. ORGANIZATIONAL COMMUNICATION : PERSPECTIVES AND TRENDS / MICHAEL J. PAPA, TOM D. DANIELS, BARRY K. SPIKER. Los Angeles : Sage Publications, c2008.
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  48. Applegate, Edd. PERSONALITIES AND PRODUCTS : A HISTORICAL PERSPECTIVE ON ADVERTISING IN AMERICA / EDD APPLEGATE. Westport, Conn. : Greenwood Press, 1998.
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  49. Hines, Randall. PRINT MATTERS : HOW TO WRITE GREAT ADVERTISING / RANDALL HINES, ROBERT LAUTERBORN. Chicago, IL : Racom Communications, c2008.
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  50. PUBLIC RELATIONS : STRATEGIES AND TACTICS / DENNIS L. WILCOX, GLEN T. CAMERON. Boston : Person/Allyn and Bacon, c2009.
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  51. RHETORIC AND DEMOCRACY : PEDAGOGICAL AND POLITICAL PRACTICES / EDITED BY TODD F. MCDORMAN AND DAVID M. TIMMERMAN. East Lansing : Michigan State University Press, c2008.
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  52. SPEND AND PROSPER [VIDEORECORDING] : A PORTRAIT OF JOHN MAYNARD KEYNES / BBC EDUCATION & TRAINING. Princeton, NJ : Films for the Humanities and Sciences, 2005, c1998.
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  53. Auletta, Ken. THREE BLIND MICE : HOW THE TV NETWORKS LOST THEIR WAY / KEN AULETTA. New York : Vintage Books, 1992.
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  54. Freeman, John, 1974- THE TYRANNY OF E-MAIL : THE FOUR-THOUSAND-YEAR JOURNEY TO YOUR INBOX / JOHN FREEMAN. New York : Scribner, 2009.
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  55. VIEWPOINTS : VISUAL ANTHROPOLOGISTS AT WORK / MARY STRONG, TEXT EDITOR ; LAENA WILDER, VISUAL EDITOR. Austin, TX : University of Texas Press, c2009.
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  56. Eisenberg, Bryan. WAITING FOR YOUR CAT TO BARK? : PERSUADING CUSTOMERS WHEN THEY IGNORE MARKETING / BRYAN EISENBERG AND JEFFREY EISENBERG WITH LISA T. DAVIS. Nashville : Nelson Business, c2006.
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  57. Rantanen, Terhi. WHEN NEWS WAS NEW / TERHI RANTANEN. Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2009.
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  58. Tay, Sharon Lin, 1976- WOMEN ON THE EDGE : TWELVE POLITICAL FILM PRACTICES / SHARON LIN TAY. New York : Palgrave Macmillan, 2009.
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