CONSULS Book List - 72 Records in List ------------ List Last Updated on : Mon Mar 9, 2009 14:00

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  1. Vinjamuri, David, 1964- ACCIDENTAL BRANDING : HOW ORDINARY PEOPLE BUILD EXTRAORDINARY BRANDS / DAVID VINJAMURI. Hoboken, N.J. : John Wiley & Sons, c2008.
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  2. Shiffman, Denise. THE AGE OF ENGAGE : REINVENTING MARKETING FOR TODAY'S CONNECTED, COLLABORATIVE, AND HYPERINTERACTIVE CULTURE / DENISE SHIFFMAN. Ladera Ranch, CA : Hunt Street Press, c2008.
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  3. Vollmer, Christopher. ALWAYS ON : ADVERTISING, MARKETING AND MEDIA IN AN ERA OF CONSUMER CONTROL / CHRISTOPHER VOLLMER WITH GEOFFREY PRECOURT. New York : McGraw-Hill, c2008.
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  4. Lehmann, Donald R. ANALYSIS FOR MARKETING PLANNING / DONALD R. LEHMANN, RUSSELL S. WINER. Boston : McGraw-Hill Irwin, c2008.
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  5. Hasik, James M., 1966- ARMS AND INNOVATION : ENTREPRENEURSHIP AND ALLIANCES IN THE TWENTY-FIRST-CENTURY DEFENSE INDUSTRY / JAMES HASIK. Chicago : University of Chicago Press, 2008.
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  6. Berkman, Robert I. THE ART OF STRATEGIC LISTENING : FINDING MARKET INTELLIGENCE THROUGH BLOGS AND OTHER SOCIAL MEDIA / ROBERT BERKMAN. Ithaca : Paramount Market, c2008.
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  7. Greenhouse, Steven. THE BIG SQUEEZE : TOUGH TIMES FOR THE AMERICAN WORKER / STEVEN GREENHOUSE. New York : Alfred A. Knopf, 2008.
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  8. Gerzema, John, 1961- THE BRAND BUBBLE : THE LOOMING CRISIS IN BRAND VALUE AND HOW TO AVOID IT / JOHN GERZEMA, ED LEBAR ; FOREWORD BY PETER STRINGHAM. San Francisco, CA : Jossey-Bass, c2008.
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  9. Batey, Mark. BRAND MEANING / MARK BATEY. New York : Routledge, c2008.
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  10. Wang, Jing, 1950- BRAND NEW CHINA : ADVERTISING, MEDIA, AND COMMERCIAL CULTURE / JING WANG. Cambridge, Mass. : Harvard University Press, 2008.
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  11. Adamson, Allen P. BRANDDIGITAL : SIMPLE WAYS TOP BRANDS SUCCEED IN THE DIGITAL WORLD / ALLEN P. ADAMSON ; FOREWORD BY DAVID KIRKPATRICK. New York : Palgrave Macmillan, 2008.
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  12. Tungate, Mark, 1967- BRANDED MALE : MARKETING TO MEN / MARK TUNGATE. London ; Philadelphia : Kogan Page, 2008.
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  13. Einstein, Mara. BRANDS OF FAITH : MARKETING RELIGION IN A COMMERCIAL AGE / MARA EINSTEIN. London ; New York : Routledge, 2008.
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  14. Calkins, Tim. BREAKTHROUGH MARKETING PLANS : HOW TO STOP WASTING TIME AND START DRIVING GROWTH / TIM CALKINS. New York, NY : Palgrave Macmillan, 2008.
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  15. Cooney, Scott. BUILD A GREEN SMALL BUSINESS : PROFITABLE WAYS TO BECOME AN ECOPRENEUR / SCOTT COONEY. New York : McGraw-Hill, c2009.
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  16. O'Leary, Steve. BUILDING BUZZ TO BEAT THE BIG BOYS : WORD-OF-MOUTH MARKETING FOR SMALL BUSINESSES / STEVE O'LEARY AND KIM SHEEHAN. Westport, Conn. : Praeger Publishers, 2008.
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  17. Barlow, Janelle, 1943- A COMPLAINT IS A GIFT : RECOVERING CUSTOMER LOYALTY WHEN THINGS GO WRONG / JANELLE BARLOW, CLAUS MoLLER. San Francisco, Calif. : Berrett-Koehler Publishers, c2008.
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  18. CONTEMPORARY RESEARCH IN E-BRANDING / [EDITED BY] SUBIR BANDYOPADHYAY. Hershey, PA : Information Science Reference, c2009.
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  19. CONTEMPORARY THOUGHTS ON CORPORATE BRANDING AND CORPORATE IDENTITY MANAGEMENT / EDITED BY T.C. MELEWAR, ELIF KARAOSMANOGLU. Basingstoke [England] ; New York : Palgrave Macmillan, 2008.
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  20. Hartung, Adam, 1957- CREATE MARKETPLACE DISRUPTION : HOW TO STAY AHEAD OF COMPETITION / ADAM HARTUNG. Upper Saddle River, N.J. : FT Press, c2009.
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  21. CRITICAL MARKETING : CONTEMPORARY ISSUES IN MARKETING / EDITED BY MARK TADAJEWSKI AND DOUGLAS BROWNLIE. Chichester, UK ; Hoboken, NJ : Wiley, c2008.
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  22. Chiu, Susan. DATA MINING AND MARKET INTELLIGENCE FOR OPTIMAL MARKETING RETURNS / SUSAN CHIU, DOMINGO TAVELLA. Amsterdam ; London : Butterworth-Heinemann/Elsevier, c2008.
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  23. Wertime, Kent. DIGIMARKETING : THE ESSENTIAL GUIDE TO NEW MEDIA & DIGITAL MARKETING / KENT WERTIME AND IAN FENWICK. Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.
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  24. Harden, Leland. DIGITAL ENGAGEMENT : INTERNET MARKETING THAT CAPTURES CUSTOMERS AND BUILDS INTENSE BRAND LOYALTY / LELAND HARDEN AND BOB HEYMAN. New York : American Management Association, c2009.
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  25. Lee, Nick, 1975- DOING BUSINESS RESEARCH : A GUIDE TO THEORY AND PRACTICE / NICK LEE ; WITH IAN LINGS. Los Angeles ; London : SAGE, 2008.
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  26. Chaffey, Dave, 1963- EMARKETING EXCELLENCE : PLANNING AND OPTIMIZING YOUR DIGITAL MARKETING / CAVE CHAFFEY AND P.R. SMITH. Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008.
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  27. Zieger, Robert H. FOR JOBS AND FREEDOM : RACE AND LABOR IN AMERICA SINCE 1865 / ROBERT H. ZIEGER. Lexington : University Press of Kentucky, c2007.
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  28. Moeller, Leslie H., 1961- THE FOUR PILLARS OF PROFIT-DRIVEN MARKETING : HOW TO MAXIMIZE CREATIVITY, ACCOUNTABILITY, AND ROI / LESLIE H. MOELLER AND EDWARD C. LANDRY ; WITH THEODORE KINNI. New York : McGraw-Hill, c2009.
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  29. Hollis, Nigel. THE GLOBAL BRAND : HOW TO CREATE AND DEVELOP LASTING BRAND VALUE IN THE WORLD MARKET / NIGEL HOLLIS. New York, NY : Palgrave Macmillan, 2008.
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  30. Vee, Jimmy, 1975- GRAVITATIONAL MARKETING : THE SCIENCE OF ATTRACTING CUSTOMERS / JIMMY VEE, TRAVIS MILLER, JOEL BAUER ; ASSISTED BY JENNIFER MILLER. Hoboken, N.J. : John Wiley & Sons, c2008.
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  31. GREEN BIZ : 50 GREEN, PROFITABLE COMPANIES REVEAL THEIR STRATEGIES AND SUCCESSES / INTRODUCTION BY MINDY LUBBER. New York : American Benchmark Press, c2008.
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  32. Grant, John, 1964- THE GREEN MARKETING MANIFESTO / JOHN GRANT. Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007.
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  33. Li, Charlene. GROUNDSWELL : WINNING IN A WORLD TRANSFORMED BY SOCIAL TECHNOLOGIES / CHARLENE LI, JOSH BERNOFF. Boston, Mass. : Harvard Business Press, c2008.
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  34. Levinson, Jay Conrad. GUERRILLA MARKETING ON THE INTERNET : THE DEFINITIVE GUIDE FROM THE FATHER OF GUERRILLA MARKETING / JAY CONRAD LEVINSON, MITCH MEYERSON, AND MARY EULE SCARBOROUGH. [Irvine, CA] : Entrepreneur Press, c2008.
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  35. Martin, Neale, 1957- HABIT : THE 95% OF BEHAVIOR MARKETERS IGNORE / NEALE MARTIN. Upper Saddle River, N.J. : FT Press, c2008.
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  36. Joachimsthaler, Erich, 1956- HIDDEN IN PLAIN SIGHT : HOW TO FIND AND EXECUTE YOUR COMPANY'S NEXT BIG GROWTH STRATEGY / ERICH JOACHIMSTHALER. Boston, Mass. : Harvard Business School Press, c2007.
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  37. Claxton, Lena. HOW TO SAY IT : MARKETING WITH NEW MEDIA : A GUIDE TO PROMOTING YOUR SMALL BUSINESS USING WEBSITES, E-ZINES, BLOGS, AND PODCASTS / LENA CLAXTON AND ALISON WOO. New York : Prentice Hall Press, 2008.
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  38. Beard, Fred K., 1957- HUMOR IN THE ADVERTISING BUSINESS : THEORY, PRACTICE, AND WIT / FRED K. BEARD. Lanham : Rowman & Littlefield, c2008.
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  39. De Vries, Jan, 1943 Nov. 14- THE INDUSTRIOUS REVOLUTION : CONSUMER BEHAVIOR AND THE HOUSEHOLD ECONOMY, 1650 TO THE PRESENT / JAN DE VRIES. Cambridge ; New York : Cambridge University Press, 2008.
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  40. Chevalier, Michel, 1943- LUXURY BRAND MANAGEMENT : A WORLD OF PRIVILEGE / MICHEL CHEVALIER, GERALD MAZZALOVO. Singapore : John Wiley & Sons (Asia), 2008.
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  41. Chambers, Jason. MADISON AVENUE AND THE COLOR LINE : AFRICAN AMERICANS IN THE ADVERTISING INDUSTRY / JASON CHAMBERS. Philadelphia, Pa. : University of Pennsylvania Press, c2008.
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  42. Wilson, Jerry S. MANAGING BRAND YOU : SEVEN STEPS TO CREATING YOUR MOST SUCCESSFUL SELF / JERRY S. WILSON AND IRA BLUMENTHAL. New York : AMACOM/American Management Association, c2008.
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  43. Fragasso, Philip M., 1950- MARKETING FOR RAINMAKERS : 52 RULES OF ENGAGEMENT TO ATTRACT AND RETAIN CUSTOMERS FOR LIFE / PHIL FRAGASSO. Hoboken, N.J. : John Wiley & Sons, c2008.
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  44. Zaltman, Gerald. MARKETING METAPHORIA : WHAT DEEP METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS / GERALD ZALTMAN, LINDSAY H. ZALTMAN. Boston, Mass. : Harvard Business School Press, c2008.
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  45. MARKETING METAPHORS AND METAMORPHOSIS / EDITED BY PHILIP J. KITCHEN. Basingstoke [England] ; New York : Palgrave Macmillan, 2008.
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  46. Crane, Andrew, 1968- MARKETING, MORALITY AND THE NATURAL ENVIRONMENT / ANDREW CRANE. London ; New York : Routledge , 2007, c2000.
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  47. Levitt, Theodore, 1925-2006. MARKETING MYOPIA / THEODORE LEVITT. Boston, Mass. : Harvard Business Press, c2008.
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  48. MARKETING RESEARCH WITH SPSS / WIM JANSSENS ... [ET AL.]. Harlow, England ; New York : Prentice Hall/Financial Times, 2008.
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  49. Meyerson, Mitch. MASTERING ONLINE MARKETING / MITCH MEYERSON ; WITH MARY EULE SCARBOROUGH. [Irvine, CA] : Entrepreneur Press, c2008.
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  50. Hayes, Bob E., 1963- MEASURING CUSTOMER SATISFACTION AND LOYALTY : SURVEY DESIGN, USE, AND STATISTICAL ANALYSIS METHODS / BOB E. HAYES. Milwaukee, Wis. : ASQ Quality Press, 2008.
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  51. Godin, Seth. MEATBALL SUNDAE : IS YOUR MARKETING OUT OF SYNC? / SETH GODIN. New York : Portfolio, 2007.
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  52. Sharma, Chetan. MOBILE ADVERTISING : SUPERCHARGE YOUR BRAND IN THE EXPLODING WIRELESS MARKET / CHETAN SHARMA, JOE HERZOG, VICTOR MELFI. Hoboken : John Wiley & Sons, c2008.
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  53. Renvoise, Patrick. NEUROMARKETING : UNDERSTANDING THE "BUY BUTTON" IN YOUR CUSTOMER'S BRAIN / PATRICK RENVOISE AND CHRISTOPHE MORIN. Nashville, Tenn. : T. Nelson, c2007.
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  54. Cone, Steve, 1950- POWERLINES : WORDS THAT SELL BRANDS, GRIP FANS, AND SOMETIMES CHANGE HISTORY / STEVE CONE. New York : Bloomberg Press, 2008.
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  55. Nye, Joseph S. THE POWERS TO LEAD / JOSEPH S. NYE, JR. Oxford ; New York : Oxford University Press, 2008.
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  56. Saaksvuori, Antti, 1973- TUOTETIEDONHALLINTA. ENGLISH. PRODUCT LIFECYCLE MANAGEMENT / ANTTI SAAKSVUORI, ANSELMI IMMONEN. Berlin : Springer, 2008.
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  57. Eriksson, Paivi. QUALITATIVE METHODS IN BUSINESS RESEARCH / PAIVI ERIKSSON AND ANNE KOVALAINEN. Los Angeles ; London : SAGE, 2008.
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  58. THE SAGE HANDBOOK OF ADVERTISING / EDITED BY GERALD J. TELLIS, TIM AMBLER. Los Angeles : Sage Publications, 2007.
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  59. Fornell, Claes. THE SATISFIED CUSTOMER : WINNERS AND LOSERS IN THE BATTLE FOR BUYER PREFERENCE / CLAES FORNELL. New York : Palgrave Macmillan, 2007.
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  60. Franzen, Giep. THE SCIENCE AND ART OF BRANDING / GIEP FRANZEN AND SANDRA MORIARTY. Armonk, N.Y. : M.E. Sharpe, c2009.
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  61. Gillin, Paul. SECRETS OF SOCIAL MEDIA MARKETING : HOW TO USE ONLINE CONVERSATIONS AND CUSTOMER COMMUNITIES TO TURBO-CHARGE YOUR BUSINESS! / PAUL GILLIN. Fresno, CA : Quill Driver Books, c2009.
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  62. Witter, Lisa. THE SHE SPOT : WHY WOMEN ARE THE MARKET FOR CHANGING THE WORLD--AND HOW TO REACH THEM / LISA WITTER AND LISA CHEN ; FOREWORD BY GARY HIRSHBERG. San Francisco : Berrett-Koehler Publishers, c2008.
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  63. Evans, Dave. SOCIAL MEDIA MARKETING : AN HOUR A DAY / DAVE EVANS. Indianapolis, Ind. : Wiley, c2008.
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  64. Bouchikhi, Hamid. THE SOUL OF THE CORPORATION : HOW TO MANAGE THE IDENTITY OF YOUR COMPANY / HAMID BOUCHIKHI, JOHN R. KIMBERLY. Upper Saddle River, N.J. : Wharton School Pub., c2008.
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  65. Mazzocchi, Mario. STATISTICS FOR MARKETING AND CONSUMER RESEARCH / MARIO MAZZOCCHI. Los Angeles : Sage, 2008.
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  66. Makower, Joel, 1952- STRATEGIES FOR THE GREEN ECONOMY : OPPORTUNITIES AND CHALLENGES IN THE NEW WORLD OF BUSINESS / JOEL MAKOWER ; WITH EXCLUSIVE MARKET RESEARCH BY CARA PIKE. New York : McGraw-Hill, c2009.
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  67. Hatch, Mary Jo. TAKING BRAND INITIATIVE : HOW COMPANIES CAN ALIGN STRATEGY, CULTURE, AND IDENTITY THROUGH CORPORATE BRANDING / MARY JO HATCH, MAJKEN SCHULTZ ; FOREWORD BY WALLY OLINS. San Francisco : Jossey-Bass, c2008.
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  68. Marshall, Stephen W. TELEVISION ADVERTISING THAT WORKS : AN ANALYSIS OF COMMERCIALS FROM EFFECTIVE CAMPAIGNS / STEPHEN W. MARSHALL AND MARILYN S. ROBERTS. Amherst, N.Y. : Cambria Press, c2008.
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  69. Ryan, Damian. UNDERSTANDING DIGITAL MARKETING : MARKETING STRATEGIES FOR ENGAGING THE DIGITAL GENERATION / DAMIAN RYAN & CALVIN JONES. London ; Philadelphia : Kogan Page, 2009.
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  70. Libert, Barry. WE ARE SMARTER THAN ME : HOW TO UNLEASH THE POWER OF CROWDS IN YOUR BUSINESS / BARRY LIBERT &, JON SPECTOR ; AND THOUSANDS OF CONTRIBUTORS. Upper Saddle River, N.J. : Wharton School Pub., c2008.
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  71. Fellner, Kim, 1948- WRESTLING WITH STARBUCKS : CONSCIENCE, CAPITAL, CAPPUCCINO / KIM FELLNER. New Brunswick, N.J. : Rutgers University Press, c2008.
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  72. Miller, Michael, 1958- YOUTUBE FOR BUSINESS : ONLINE VIDEO MARKETING FOR ANY BUSINESS / MICHAEL MILLER. Indianapolis, Ind. : Que, c2009.
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