CONSULS Book List - 74 Records in List ------------ List Last Updated on : Tue Jun 29, 2010 11:43

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  1. Muly, Miriam. THE 85% NICHE : THE POWER OF WOMEN OF ALL COLORS--LATINA, BLACK, ASIAN / MIRIAM MULY. Ithaca, NY : Paramount Market Publishing, c2009.
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  2. Sivulka, Juliann. AD WOMEN : HOW THEY IMPACT WHAT WE NEED, WANT, AND BUY / JULIANN SIVULKA. Amherst, N.Y. : Prometheus Books, 2009.
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  3. Sutherland, Max. ADVERTISING AND THE MIND OF THE CONSUMER : WHAT WORKS, WHAT DOESN'T, AND WHY. Crows Nest, NSW : Allen & Unwin ; Hove : Roundhouse [distributor], 2008.
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  4. Cusick, William J. ALL CUSTOMERS ARE IRRATIONAL : UNDERSTANDING WHAT THEY THINK, WHAT THEY FEEL, AND WHAT KEEPS THEM COMING BACK / WILLIAM J. CUSICK. New York : American Management Association, c2009.
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  5. Blakeman, Robyn, 1958- THE BARE BONES INTRODUCTION TO INTEGRATED MARKETING COMMUNICATION / ROBYN BLAKEMAN. Lanham : Rowman & Littlefield Publishers, c2009.
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  6. Hayes, Bob E., 1963- BEYOND THE ULTIMATE QUESTION : A SYSTEMATIC APPROACH TO IMPROVE CUSTOMER LOYALTY / BOB E. HAYES. Milwaukee, Wis. : ASQ Quality Press, 2009.
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  7. BOOKS FOR SALE : THE ADVERTISING AND PROMOTION OF PRINT SINCE THE FIFTEENTH CENTURY / EDITED BY ROBIN MYERS, MICHAEL HARRIS AND GILES MANDELBROTE. New Castle, DE : Oak Knoll Press ; London : British Library, 2009.
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  8. Chaston, Ian. BOOMER MARKETING : SELLING TO A RECESSION RESISTANT MARKET / IAN CHASTON. London : New York : Routledge, 2009.
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  9. De Mesa, Alycia. BRAND AVATAR : TRANSLATING VIRTUAL WORLD BRANDING INTO REAL WORLD SUCCESS / ALYCIA DE MESA. New York : Palgrave Macmillan, 2009.
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  10. Fioroni, Michele. BRAND STORMING : MANAGING BRANDS IN THE ERA OF COMPLEXITY / MICHELE FIORONI AND GARRY TITTERTON. Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
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  11. Walvis, Tjaco. BRANDING WITH BRAINS : THE SCIENCE OF GETTING CUSTOMERS TO CHOOSE YOUR COMPANY / BY TJACO WALVIS. Harlow : Financial Times Prentice Hall, 2009.
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  12. BRANDS AND BRANDING / RITA CLIFTON ; WITH SAMEENA AHMAD ... [ET AL.]. New York : Bloomberg Press, 2009.
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  13. BUILDING CUSTOMER-BRAND RELATIONSHIPS / DON E. SCHULTZ ... [ET AL.]. Armonk, N.Y. : M.E. Sharpe, c2009.
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  14. Lindstrm, Martin, 1970- BUY OLOGY : TRUTH AND LIES ABOUT WHAT WE BUY / MARTIN LINDSTROM ; [FOREWORD BY PACO UNDERHILL]. New York : Broadway Books, c2010.
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  15. Glickman, Lawrence B., 1963- BUYING POWER : A HISTORY OF CONSUMER ACTIVISM IN AMERICA / LAWRENCE B. GLICKMAN. Chicago ; London : University of Chicago Press, 2009.
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  16. Kotler, Philip. CHAOTICS : THE BUSINESS OF MANAGING AND MARKETING IN THE AGE OF TURBULENCE / PHILIP KOTLER AND JOHN A. CASLIONE. New York : American Management Association, c2009.
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  17. Spear, Steven J. CHASING THE RABBIT : HOW MARKET LEADERS OUTDISTANCE THE COMPETITION AND HOW GREAT COMPANIES CAN CATCH UP AND WIN / STEVEN J. SPEAR. New York : McGraw-Hill, c2009.
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  18. Shell, Ellen Ruppel, 1952- CHEAP : THE HIGH COST OF DISCOUNT CULTURE / ELLEN RUPPEL SHELL. New York : Penguin Press, 2009.
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  19. Parsons, Elizabeth, 1909- CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR / ELIZABETH PARSONS, PAULINE MACLARAN. Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009.
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  20. Rosen, Richard G. CONVERGENCE MARKETING : COMBINING BRAND AND DIRECT FOR UNPRECEDENTED PROFITS / RICHARD G. ROSEN ; WITH JANE ROSEN. Hoboken, N.J. : Wiley, c2009.
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  21. Azevedo, Abaet de. CUSTOMER OBSESSION : HOW TO ACQUIRE, RETAIN, AND GROW CUSTOMERS IN THE NEW AGE OF RELATIONSHIP MARKETING / ABAET DE AZEVEDO AND RICARDO POMERANZ. New York : McGraw-Hill, c2008.
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  22. Jeffery, Mark, 1965- DATA-DRIVEN MARKETING : THE 15 METRICS EVERYONE IN MARKETING SHOULD KNOW / MARK JEFFERY. Hoboken, N.J. : John Wiley, c2010.
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  23. Baron, Cynthia. DESIGNING A DIGITAL PORTFOLIO / CYNTHIA L. BARON. Berkeley, CA : New Riders, c2010.
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  24. Wheeler, Alina. DESIGNING BRAND IDENTITY : AN ESSENTIAL GUIDE FOR THE ENTIRE BRANDING TEAM / ALINA WHEELER. Hoboken, N.J. : John Wiley & Sons, c2009.
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  25. Workshop on E-Business (7th : 2008 : Paris, France). DESIGNING E-BUSINESS SYSTEMS : MARKETS, SERVICES, AND NETWORKS / CHRISTOF WEINHARDT, STEFAN LUCKNER, JOCHEN STER (EDS.). Berlin ; New York : Springer-Verlag, c2009.
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  26. Berman, David B. DO GOOD : HOW DESIGNERS CAN CHANGE THE WORLD / DAVID B. BERMAN. Berkeley, Calif. : AIGA : New Riders, 2009.
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  27. Goleman, Daniel. ECOLOGICAL INTELLIGENCE : HOW KNOWING THE HIDDEN IMPACTS OF WHAT WE BUY CAN CHANGE EVERYTHING / DANIEL GOLEMAN. New York : Broadway Books, c2009.
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  28. ELECTRONIC MARKETS : BENEFITS, COSTS AND RISKS / EDITED BY CRAIG STANDING. Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009.
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  29. Tungate, Mark, 1967- FASHION BRANDS : BRANDING STYLE FROM ARMANI TO ZARA / MARK TUNGATE. London ; Philadelphia : Kogan Page, 2008.
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  30. Barefoot, Darren, 1974- FRIENDS WITH BENEFITS : A SOCIAL MEDIA MARKETING HANDBOOK / BY DARREN BAREFOOT AND JULIE SZABO. San Francisco, CA : No Starch Press, c2010.
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  31. Baker, Phil, 1943- FROM CONCEPT TO CONSUMER : HOW TO TURN IDEAS INTO MONEY / PHIL BAKER. Upper Saddle River, N.J. : FT Press, c2009.
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  32. Yarrow, Kit, 1958- GEN BUY : HOW TWEENS, TEENS, AND TWENTY-SOMETHINGS ARE REVOLUTIONIZING RETAIL / KIT YARROW, JAYNE O'DONNELL. San Francisco : Jossey-Bass, c2009.
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  33. Moss, Gloria. GENDER, DESIGN AND MARKETING : HOW GENDER DRIVES OUR PERCEPTION OF DESIGN AND MARKETING / GLORIA MOSS. Farnham, Surrey ; Burlington, VT : Gower, c2009.
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  34. Mooij, Marieke K. de, 1943- GLOBAL MARKETING AND ADVERTISING : UNDERSTANDING CULTURAL PARADOXES / MARIEKE DE MOOIJ. Los Angeles : SAGE, c2010.
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  35. Winston, Andrew S. GREEN RECOVERY : GET LEAN, GET SMART, AND EMERGE FROM THE DOWNTURN ON TOP / ANDREW WINSTON. Boston, Mass. : Harvard Business Press, c2009.
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  36. Stringer, Leigh. THE GREEN WORKPLACE : SUSTAINABLE STRATEGIES THAT BENEFIT EMPLOYEES, THE ENVIRONMENT, AND THE BOTTOM LINE / LEIGH STRINGER. New York : Palgrave Macmillan, 2009.
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  37. GREENING YOUR COMPANY : LEADING CEOS ON ADDRESSING ENVIRONMENTAL CHALLENGES, SETTING SUSTAINABLE STANDARDS, AND MEASURING ROI FOR GOING GREEN / [ANNA CLARK .. [ET AL.]. [Boston, MA] : Aspatore Books c2009.
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  38. Levinson, Jay Conrad. GUERRILLA MARKETING GOES GREEN : WINNING STRATEGIES TO IMPROVE YOUR PROFITS AND YOUR PLANET / JAY CONRAD LEVINSON AND SHEL HOROWITZ. Hoboken, N.J. : Wiley, c2010.
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  39. Hesz, Alex. GUILT TRIP : FROM FEAR TO GUILT ON THE GREEN BANDWAGON / ALEX HESZ AND BAMBOS NEOPHYTOU. Chichester, U.K. : Wiley, 2010.
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  40. HANDBOOK OF BRAND RELATIONSHIPS / DEBORAH J. MACINNIS, C. WHAN PARK, JOSEPH R. PRIESTER, EDITORS. Armonk, N.Y. : M.E. Sharpe, c2009.
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  41. Reid, Robert D. HOSPITALITY MARKETING MANAGEMENT / ROBERT D. REID, DAVID C. BOJANIC. Hoboken, N.J. : John Wiley & Sons, c2010.
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  42. ICATCHING : SHOPPING DESIGN ONLINE. Singapore : Page One, 2009.
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  43. Halligan, Brian, 1967- INBOUND MARKETING : GET FOUND USING GOOGLE, SOCIAL MEDIA, AND BLOGS / BRIAN HALLIGAN AND DHARMESH SHAH. Hoboken, N.J. : Wiley, c2010.
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  44. Sorensen, Herb, 1944- INSIDE THE MIND OF THE SHOPPER : THE SCIENCE OF RETAILING / HERB SORENSEN. Upper Saddle River, N.J. : Wharton School Pub., c2009.
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  45. INTERNET MARKETING : STRATEGY, IMPLEMENTATION AND PRACTICE / DAVE CHAFFEY ... [ET AL.] ; EDITED BY DAVE CHAFFEY. Harlow : Financial Times Prentice Hall, 2009.
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  46. Tungate, Mark, 1967- LUXURY WORLD : THE PAST, PRESENT AND FUTURE OF LUXURY BRANDS / MARK TUNGATE. London ; Philadelphia : Kogan Page, 2009.
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  47. MARKET RESEARCH HANDBOOK. Chichester, West Sussex, England ; Hoboken, NJ. : John Wiley & Sons, c2007.
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  48. Crane, Frederick G. MARKETING FOR ENTREPRENEURS : CONCEPTS AND APPLICATIONS FOR NEW VENTURES / FREDERICK G. CRANE. Thousand Oaks, Calif. : Sage Publications, c2010.
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  49. Li, Charlene. MARKETING IN THE GROUNDSWELL / CHARLENE LI AND JOSH BERNOFF. Boston, Mass. : Harvard Business Press, 2009.
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  50. Darroch, Jenny. MARKETING THROUGH TURBULENT TIMES / JENNY DARROCH. Basingstoke : Palgrave Macmillan, c2010.
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  51. Bailey, Maria T. MOM 3.0 : MARKETING WITH TODAY'S MOTHERS BY LEVERAGING NEW MEDIA & TECHNOLOGY / MARIA T. BAILEY ; [FOREWORD BY MICHAEL MENDENHALL]. Deadwood, OR : Wyatt-MacKenzie Pub., c2008.
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  52. Kaden, Robert J. MORE GUERRILLA MARKETING RESEARCH : ASKING THE RIGHT PEOPLE, THE RIGHT QUESTIONS, THE RIGHT WAY AND EFFECTIVELY USING THE ANSWERS TO MAKE MORE MONEY / ROBERT J. KADEN, GERALD LINDA AND JAY CONRAD LEVINSON. London ; Philadelphia : Kogan Page Limited, 2009.
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  53. Weinberg, Tamar. THE NEW COMMUNITY RULES : MARKETING ON THE SOCIAL WEB / TAMAR WEINBERG. Beijing ; Sebastopol, CA : O'Reilly, 2009.
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  54. Brown, Lyn Mikel, 1956- PACKAGING BOYHOOD : SAVING OUR SONS FROM SUPERHEROES, SLACKERS, AND OTHER MEDIA STEREOTYPES / LYN MIKEL BROWN, SHARON LAMB, AND MARK TAPPAN. New York : St. Martin's Press, 2009.
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  55. Keegan, Sheila. QUALITATIVE RESEARCH : GOOD DECISION MAKING THROUGH UNDERSTANDING PEOPLE, CULTURES AND MARKETS / SHEILA KEEGAN. London ; Philadelphia : Kogan Page, 2009.
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  56. THE SAGE HANDBOOK OF INTERNATIONAL MARKETING / EDITED BY MASAAKI KOTABE AND KRISTIAAN HELSEN. Los Angeles ; London : SAGE, 2009.
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  57. THE SAGE HANDBOOK OF MARKETING THEORY / EDITED BY PAULINE MACLARAN ... [ET AL.]. Los Angeles ; London : SAGE, 2010.
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  58. SENSORY MARKETING : RESEARCH ON THE SENSUALITY OF PRODUCTS / EDITED BY ARADHNA KRISHNA. New York : Routledge, c2010.
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  59. Stahlberg, Markus. SHOPPER MARKETING : HOW TO INCREASE PURCHASE DECISIONS AT THE POINT OF SALE / EDITORS: MARKUS STAHLBERG AND VILLE MAILA. London ; Philadelphia : Kogan Page, c2010.
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  60. Eisenberg, Lee, 1946- SHOPTIMISM : WHY THE AMERICAN CONSUMER WILL KEEP ON BUYING NO MATTER WHAT / LEE EISENBERG. New York : Free Press, 2009.
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  61. Gray, Jonathan (Jonathan Alan). SHOW SOLD SEPARATELY : PROMOS, SPOILERS, AND OTHER MEDIA PARATEXTS / JONATHAN GRAY. New York : New York University Press, c2010.
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  62. Joel, Mitch. SIX PIXELS OF SEPARATION : EVERYONE IS CONNECTED : CONNECT YOUR BUSINESS TO EVERYONE / MITCH JOEL. New York : Business Plus, 2009.
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  63. Light, Larry. SIX RULES FOR BRAND REVITALIZATION : LEARN HOW COMPANIES LIKE MCDONALD'S CAN RE- ENERGIZE THEIR BRANDS / LARRY LIGHT AND JOAN KIDDON. Upper Saddle River, N.J. : Wharton School Pub., c2009.
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  64. Safko, Lon. THE SOCIAL MEDIA BIBLE : TACTICS, TOOLS, AND STRATEGIES FOR BUSINESS SUCCESS / LON SAFKO, DAVID K. BRAKE. Hoboken, N.J. : John Wiley & Sons, c2009.
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  65. Gibbs, Richard, 1955- STRATEGIC ALLIANCES & MARKETING PARTNERSHIPS : GAINING COMPETITIVE ADVANTAGE THROUGH COLLABORATION AND PARTNERING / RICHARD GIBBS AND ANDREW HUMPHRIES. London ; Philadelphia : Kogan Page, 2009.
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  66. Belz, Frank-Martin. SUSTAINABILITY MARKETING : A GLOBAL PERSPECTIVE / FRANK-MARTIN BELZ AND KEN PEATTIE. Chichester, West Susses, U.K. ; Hoboken, NJ : John Wiley & Sons, 2009.
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  67. Emmerich, Roxanne, 1959- THANK GOD IT'S MONDAY! : HOW TO CREATE A WORKPLACE YOU AND YOUR CUSTOMERS LOVE / ROXANNE EMMERICH. Upper Saddle River, N.J. : FT Press, c2009.
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  68. Patton, Erin O. UNDER THE INFLUENCE : TRACING THE HIP-HOP GENERATION'S IMPACT ON BRANDS, SPORTS, AND POP CULTURE / ERIN O. PATTON. Ithaca, N.Y. : Paramount Market Publishing, c2009.
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  69. Penenberg, Adam L. VIRAL LOOP : FROM FACEBOOK TO TWITTER, HOW TODAY'S SMARTEST BUSINESSES GROW THEMSELVES / ADAM L. PENENBERG. New York : Hyperion, c2009.
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  70. Ries, Al. WAR IN THE BOARDROOM : WHY LEFT-BRAIN MANAGEMENT AND RIGHT-BRAIN MARKETING DON'T SEE EYE-TO-EYE--AND WHAT TO DO ABOUT IT / AL & LAURA RIES. New York, NY : Collins Business, c2009.
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  71. Kaushik, Avinash. WEB ANALYTICS 2.0 : THE ART OF ONLINE ACCOUNTABILITY & SCIENCE OF CUSTOMER CENTRICITY / AVINASH KAUSHIK. Wiley, c2010.
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  72. Arnold, John. WEB MARKETING ALL-IN-ONE FOR DUMMIES / BY JOHN ARNOLD ... [ET AL.]. Hoboken, N.J. : Wiley, 2009.
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  73. Zimmerman, Jan. WEB MARKETING FOR DUMMIES / BY JAN ZIMMERMAN. Hoboken, N.J. : Wiley, c2009.
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  74. Ellwood, Iain. WONDER WOMAN : MARKETING SECRETS FOR THE TRILLION-DOLLAR CUSTOMER / IAIN ELLWOOD WITH SHEILA SHEKAR. Basingstoke [England] ; New York : Palgrave Macmillan, 2008.
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